INTechHouse BLOG 22.05.2023 15 min.
Business Analytics vs Business Intelligence
INTechHouse BLOG 22.05.2023 15 min.

Business Analytics vs Business Intelligence

Jacek Suty

When speaking of business analytics versus business intelligence, data has evolved from just delivering information, to effecting change and impacting the basic operations of business analytics in business intelligence in recent years. Data-driven solutions are increasingly being sought by organisations to address everyday challenges and prosper in the turbulent market of business analysis vs business intelligence.

Business Intelligence vs Business Analytics

In the realm of data, two terms have emerged: business intelligence business analytics, (BA) and (BI). But, what are business intelligence and analytics? While each offers distinct advantages, the argument over business analytics vs business intelligence appears to be ongoing.

So let us look at the principles of each of these and see what makes them so important to enterprises today.

What Exactly Is Business Analytics?

Business analytics, which is closely related to business intelligence and big data analytics, is a collection of automated data analysis procedures and technologies that shed light on a company’s operational activities.

The Business Analytics market is experiencing significant growth and is poised for further expansion in the coming years.

Mordor Intelligence predicts the business analytics market will grow to $103.65 billion by 2026. A CAGR of 7.3% indicates its slow growth compared to BI, which is 12%.

Source: MordorIntelligence, KnowledgeHut

Business Analytics is being embraced across various industry verticals, including healthcare, retail, BFSI, manufacturing, and others. Each sector has unique analytics requirements and is leveraging analytics solutions to improve performance, customer experience, and competitive advantage.

Cloud-based solutions are also driving market growth, providing scalability and accessibility to analytics capabilities.

The Business Analytics market is highly competitive, with major players such as Microsoft Corporation, IBM Corporation, Oracle Corporation, SAP SE, and SAS Institute Inc. dominating the market. These companies are investing in research and development, strategic partnerships, and acquisitions to enhance their analytics offerings and maintain a competitive edge.

As a result, business analytics business intelligence assists professionals in making educated decisions that can reduce risks and optimise the needs of the future.

What Exactly Is Business Intelligence?

Business intelligence vs business analytics is concerned with information. It’s a technical infrastructure that collects, stores, and analyses data using software. The data is then presented in easily accessible and user-friendly ways, such as dashboards, reports, charts, and graphs.

Apart from wise decision-making, the tools are essential for identifying major industry trends, identifying issue areas, and highlighting new company prospects.

The Business Intelligence (BI) market is experiencing rapid growth, fueled by the increasing demand for data-driven insights and analytics across industries.

As businesses recognize the importance of making informed decisions based on accurate and real-time information, the adoption of BI solutions is on the rise. With the advancements in technology, including cloud-based BI platforms, artificial intelligence, and self-service analytics, the market is expanding even further.

Organizations are leveraging BI to improve operational efficiency, enhance customer experience, and gain a competitive edge. The future of the BI market looks promising, with projections of substantial growth in the coming years as businesses harness the power of data to drive success.

According to the statistics, the BI software market will reach $40.50 billion by 2026. Big data, visual analysis and reduced time to market are now the three main reasons for this growth of global businesses.

Source: MordorIntelligence, SelectHub

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Business Intelligence vs Business Analytics vs Big Data

Big Data is the collective term for all information stored, such as your click-through rates and information obtained through social media channels. It’s the collective term for all the information obtained through multiple sources. Big Data is also continuously growing.

Business intelligence and business analytics tools help businesses decipher Big Data so that they can break it down and categorise it in ways that are both understandable and usable.

The Difference Between Business Analyst and Business Intelligence

We have already addressed what business intelligence is in the section above. Concerning the case of a business analyst vs business intelligence, a business analyst uses data analysis to enhance company processes and operations, whereas a business intelligence analyst (BI analyst) drives management decisions using data warehousing.

Both the BI analyst and the business analyst professions have distinct work methods, types of data, types of analysis, and tools.

The Difference Between Business Intelligence and Business Analytics in Real-World Context

Let us show the difference between business analytics and business intelligence using real-world BI and BA applications. If you offer things via an internet store. Business intelligence delivers useful reports about your company’s past and current status.

BI informs you that sales of your single product have increased in a specific location over the last two weeks. As a result, you decide to produce more of that product to meet demand.

“Why did sales of that product in that region?” questions business analytics. You find from your website analytics that the majority of traffic came from a post by a blogger who utilised your product.

Data Analyst vs Business Intelligence Analyst

Both business analysts and data analysts deal with data. The distinction is in what they do with it. Business analysts use data to make strategic business choices. Data analysts collect data, alter it, extract meaningful information from it, and turn their discoveries into consumable insights.

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What are the Most Popular Business Analytics and Business Intelligence Solutions?

The world of business analytics and business intelligence (BI) solutions is vast and constantly evolving, with a wide range of tools and platforms available. While the popularity of specific solutions can vary based on industry, business size, and specific requirements, here are some of the most popular and widely adopted business analytics and BI solutions:

  1. Microsoft Power BI: Power BI is a leading cloud-based business analytics tool that enables users to visualize and analyze data through interactive dashboards, reports, and self-service analytics. It offers a user-friendly interface, robust data connectivity, and advanced data modelling capabilities.
  2. Tableau: Tableau is a powerful data visualization and analytics platform that helps organizations gain insights from their data. It offers a drag-and-drop interface, interactive visualizations, and seamless integration with various data sources. Tableau is known for its intuitive user experience and extensive community support.
  3. QlikView and Qlik Sense: QlikView and Qlik Sense are popular self-service BI tools that allow users to explore and analyze data through interactive dashboards and visualizations. They offer associative data models, powerful data discovery capabilities, and flexible deployment options.
  4. SAP BusinessObjects: SAP BusinessObjects is a comprehensive suite of BI solutions that enables organizations to access, analyze, and share data across the enterprise. It offers a range of tools for reporting, ad-hoc analysis, data visualization, and predictive analytics.
  5. IBM Cognos Analytics: Cognos Analytics is an enterprise-grade BI platform that provides self-service capabilities along with advanced analytics and reporting functionalities. It offers a unified user experience, data integration capabilities, and AI-driven insights.
  6. MicroStrategy: MicroStrategy is a robust and scalable BI platform that offers powerful analytics, mobile capabilities, and data visualization tools. It provides a unified platform for business intelligence, augmented analytics, and data discovery.
  7. Google Data Studio: Google Data Studio is a free and cloud-based BI tool that allows users to create dynamic and interactive dashboards and reports. It integrates seamlessly with various data sources and offers collaboration features for teams.

These are just a few examples of the popular business analytics and BI solutions available in the market. The choice of the right solution depends on specific business needs, data complexity, integration requirements, and budget considerations.

Which Brands Succeeded Using BA and BI

Several brands have achieved success by leveraging business analytics (BA) and business intelligence (BI) to enhance their decision-making processes, gain insights, and drive business outcomes.

Here are a few notable examples:

  1. Amazon: Amazon is known for its extensive use of data analytics and business intelligence to personalize customer experiences, optimize supply chain operations, and drive targeted marketing campaigns. The company leverages data to make real-time decisions on pricing, inventory management, and customer recommendations.
  2. Netflix: Netflix utilizes advanced analytics and BI to analyze user behaviour, preferences, and viewing patterns. This data-driven approach helps them personalize content recommendations, optimize their content library, and make informed decisions about new show acquisitions and production.
  3. Starbucks: Starbucks is an example of a brand that has successfully used business analytics to enhance its operations and customer experience. Through their mobile app, Starbucks collects data on customer preferences and purchase patterns, enabling them to personalize offers, optimize store locations, and streamline operations.
  4. Spotify: Spotify employs data analytics and BI to understand user preferences and provide personalized music recommendations. They analyze user behaviour, listening habits, and social interactions to create customized playlists, discover new music, and deliver a personalized music experience to each user.
  5. Walmart: Walmart utilizes business analytics and data-driven decision-making to optimize its supply chain, inventory management, and pricing strategies. By analyzing sales data, customer behaviour, and market trends, Walmart can make informed decisions to reduce costs, optimize stocking levels, and offer competitive prices.

These are just a few examples of brands that have successfully leveraged BA and BI to gain a competitive edge and drive business success. Each brand’s specific use cases may vary, but they all share a commitment to data-driven decision-making and extracting valuable insights from their data assets.

What Is Business Intelligence and Analytics Management?

Business intelligence and analytics management is the process of gathering historical and current data and utilising statistics and software to evaluate raw data and give insights for making better future decisions in businesses.

Business Analytics and Business Intelligence Solutions Benefits

Businesses use a plethora of technology and solutions to increase productivity and save labour expenses. Business intelligence and analytics are two such instruments that, when understood and applied correctly, may drive success. Here’s how they can help your company.

  • It gives the ability to make informed strategic business decisions based purely on factual data.
  • Analytics tools enable firms to identify trends and patterns that lead to resources and processing improvement.
  • It enables businesses to better collect and evaluate data about their employees to understand what motivates them and what the company can do to boost performance.
  • It helps discover ways to improve business efficiency by highlighting low-efficiency areas.
  • It allows businesses to find better opportunities through prediction and trend analysis.

Our Great Data Monitoring Case

Having extensive expertise in monitoring and management software, INTechHouse developed a tailored solution for our French client in the healthcare industry. We implemented a comprehensive monitoring system that tracked equipment performance, maintenance schedules, and overall efficiency. Real-time data analytics were integrated into the system to provide valuable insights and predictive maintenance capabilities.

As a result of the collaboration, our client experienced remarkable improvements. The utilization of equipment significantly increased, as the monitoring software allowed them to identify bottlenecks and optimize production flows. The downtime was drastically reduced, thanks to proactive maintenance based on predictive analytics. The software also provided a queue management feature that ensured a smooth workflow and minimized waiting times.

Business Analytics and Business Intelligence Software

Less technical users, such as business personnel, can utilise business analytics and business intelligence solutions to model, analyse, explore, share, and manage data, as well as collaborate and share discoveries.

Business analytics and business intelligence solutions may provide the capacity to develop, change, or augment a semantic model with business rules as one of their many personalisation options.

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Discover the Power of Data: Unraveling the Difference between Business Intelligence and Business Analytics. Learn how these two essential disciplines can transform your decision-making process and drive business success. You are here to explore the intricacies of Business Intelligence vs. Business Analytics and unlock the potential of your data-driven journey. If it’s necessary for your own business, just drop us a line!

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